Those guys at Motomedia, based in UK, surely know how to use (existing) technology to develop new kind of advertising media. The target empty retail units at highly visible area, with plenty of people passing by. The tech use is so great, that the advert using Motomedia's tech will stop people on their track, curious and be fascinated on the advert. Meaning? To advertisers, it means their ads will be more exposed to potential customers. To Motomedia, it means $$$ (or GBP GBP GBP, to be precise :D)... advertisers will kick each other feet just to be placed in one (or more) spot in more than 70 prime location in UK alone - primarily in London area, and in high streets of UK main cities, such as Birmingham). And, oh, it's also good for the shop unit's owners, since Motomedia will share ads revenue with them... niiiceee...
Their concept? Empty unit's shop front is being transformed into huge ads - with printed vinyl, projected videos & images, and sounds with no speakers in sight (they use the shop front windows to transfer voices - neat-o!). Furthermore, they can customise the tech into many unimaginable ways - to bluetooth ads and promos to people standing in front of the shop windows, to 'see' who views the ads, to identify whether it is he/she who view the windows, so that the system sets the ads to be displayed on screen according to the viewer's gender, etc. - sick-o!Currently they are looking for investors to bring their concepts overseas. I think this kinda biz could be 'it'. How much to invest, I would learn about it myself. Please visit their website for more info. Cheers!
